The Staffin Experience
The Staffin Experience (TSE) is a simulated racing driver development program with drivers in Canada and the United States. TSE's program has seen drivers fly through the competitive ranks, even reaching the highest possible in SRO's International eSports Championship.
Creating the Brand
Though I had been working with TSE since 2020, the organization hired me to do a full rebrand for the organization in early 2024. My goal with this rebrand was to optimize the branding to be used on liveries, since that's the main use case. Hence, the logo is wider than it is tall and very simple.
A New Pro Series, A New Design
Soon after making the new logo, I had the opportunity to show off its optimized use for liveries by creating a clean, fast-looking design for the Aston Martin GT3 Vantage. This series was entered in the 2024 FRL International eSports Championship. TSE entered two variants in the Pro and Amateur categories.
24-Hour Special
In the summer of the year-long season for the 2024 FRL International eSports Championship, TSE wanted a special one-off livery for the Nürburgring 24-Hour event. The design is based on the Paper Mario Franchise and tells the story across the whole car. It would end up finishing 2nd in Pro and 1st in AM at the event.
